Karen Haines Spa Girl Cocktails Founder/CEO Answers: What is the best business advice you ever received?

Never give up! And learn every aspect of your business; know how to do every job. You will gain respect and have a full understanding of every moving part of your company.

Spa Girl Cocktails is quintessentially a classic American brand. My inspiration came from the desire to create light refreshing vodka martinis that are less calories and guilt free. Spa Girl offers low calorie, all natural, gluten free, 33 proof, six times distilled vodka Ready to Drink martinis, in two flavors the Spa Girl Cucumber Martini and Spa Girl Pear Martini.

In the spirits industry where 1% are female business owners along trying to break through the enormous barrier to entry, I never lost sight that is there is a true need in the spirits industry to offer high quality, higher proof, ready to drink low calorie martinis. I never gave up.

I also know when presenting Spa Girl Cocktails my presentation had to be very strong and passionate. At first I was not taken seriously, I would get comments like “oh nice idea” or “the alcohol industry is impossible to break into good luck”. I truly believe the importance of building a lifestyle brand along with creating fabulous cocktails came into harmony as a very important aspect in the industry, as it has yet to be done with a product/brand that speaks both to women and men as Spa Girl does.

I have collected stunning photographs and inspirational quotes that I put together in a gorgeous brand book. I feel my brand book has been the single most important thing I’ve done to express my brand and company. It is a tangible big beautiful pink and gold book that shows the product and the lifestyle that grabs the reader. I would get their attention and it also shows that I am very committed and serious about building brand and company in the industry.

“The future belongs to those who believe in the beauty of their dreams”
Eleanor Roosevelt

***I believe in making everyday special and beautiful, I always have fresh flowers in my house and music playing constantly. I surround myself with things that I love. We entertain frequently once or twice a week with friends and family. When I travel I buy fresh flowers to keep in my hotel room, it is very inspiring. When I’m not traveling I spend a great deal of time in my office that is covered in fuchsia, and orange. I have learned I have to be in charge of my own destination. Enjoy the ride; you need both the peaks with the valleys to truly appreciate the journey.

Karen Haines
Spa Girl Cocktails
Instagram: Spa Girl Cocktails
Twitter: SpaGirlCocktail

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Karen Haines Spa Girl Cocktails Founder/CEO Answers: What is the best business advice you ever received?

by 360 Karma time to read: 2 min